Aura Candles
A passion project formulated to create the brand and visual identity for Aura, an organic candle company. The chosen color palette exudes warmth and elegance, mirroring the diverse range of scents offered by the brand.
Discipline: Branding
Year: 2023
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In my research, I sought inspiration for the brand's identity through exploration of various outdoor textures and landscapes, alongside examining a range of elegant serif typefaces.
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I initiated my process by creating a brand mood board to establish the desired tone for the brand's offerings. Following this, I curated a serif typeface that conveyed an elegant and contemporary feel, aligning with the brand's ethos of sophistication and excellence.
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In undertaking this brand project, my aim was to fashion an identity that created a sense of organic modernity, encapsulating the brand's commitment to product excellence and values.
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The intended audience comprises individuals who enjoy the inviting fragrance of organic candles in their homes, seeking the reassurance that these products are safe for both themselves and their pets.
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Adobe Photoshop
Adobe Illustrator
