Alora Wine

An engaging project undertaken to create the brand and visual identity for Alora, an organic wine company. The chosen color palette is elegant and refined, mirroring the diverse range of wines offered by the brand.

Discipline: Branding/Communication Design
Year: 2023

  • In my research, I sought inspiration for the brand's identity by exploring various wine flavors, along with investigating a variety of refined serif typefaces.

  • I initiated my process by creating a brand mood board to establish the desired tone for the brand's offerings. Subsequently, I curated a serif typeface that conveyed sophistication and freshness, aligning with the brand’s essence of flavor and quality.

  • In embarking on this brand project, my aim was to forge an identity that exuded modernity and refinement, effectively reflecting the brand’s product quality and values.

  • The target audience includes individuals who appreciate wine for any occasion, seeking options with low sugar content and abundant flavor, minus the headache.

  • Adobe Illustrator

    Adobe Photoshop

Mood Board & Branding

Alora_Mood_Board.png
Alora_Logo-02.png

Visual Identity

Alora_In-Feed.png
Alora_In-Feed-02.png
Alora_Video.gif

Brand Packaging

White-Wine-Mockup.png
Rose-Wine-Mockup.png
Red-Wine-Mockup.png